CHARMANT HOTEL
Brand Identity, Editorial Print, Spatial Application & WebsiteINSTRUCTOR: Annie Huang
REVIVAL OF THE GOLDEN ERA
The Charmant Hotel is a luxury boutique hotel located in La Crosse, Wisconsin. The building is a renovated candy factory, constructed in 1898 and in operation for 35 years. It provides guests with an irreplaceable experience of nostalgia and premium quality stay that caters to their personal needs.
As the pride of La Crosse, Charmant brings guests closer to the local heritage by indulging them in all the five senses.
The identity merges the past and the present so that it transcends the future with its flexible system. And a unique digital experience that sets them apart from their competitors, created using the brand elements.
SWEET HISTORY
The hotel pays homage to this rich history by celebrating the golden era of candy manufacturing.Rebranding the Charmant hotel so that it translates more of its unique historical background while portraying it in a refreshing and whimsical voice.
LOCAL PRIDE
A lookbook to introduce the guest about Charmant’s history and express their local pride as the representative of La Crosse. Keeping in mind the wide range of guests who comes to stay for the purpose of celebration and getaways trips by recommending places to visit.
COMMUNITY GROWTH
Living up to the brand’s value of contributing to the community growth by promoting local breweries around.
A TRIP TO THE PAST AND THE FUTURE
Enhancing the nostalgic vibe of the hotel with a modern twist, while delivering the brand message through the application of other graphic elements such as pattern and type. 