SMILE! BY PEDIGREE
Brand Identity, Packaging Design & Retail ApplicationINSTRUCTOR: Gerardo Herrera
ILLUSTRATOR: Jamie Back
TASTE OF HAPPINESS
SMILE! by Pedigree is a sustainable dog food product line that is designed to decrease plastic waste by introducing a refill system packaging design with convenient refill stations. SMILE! is here to accomodate the new dog owners that has recently been increasing due to the pandemic.
Including Pedigree, most dog food packaging comes in single use plastic. As the pet industry continues to grow rapidly, it is important for Pedigree as one of the top leading dog food brand to contribute to the environment. SMILE! packaging forms are designed with convenience and efficient storage in mind.
TRULY ALL-IN-ONE
Pedigree’s plastic packaging are not resealable, and owners are concerned about the freshness of the product. Which is why majority of dog owners would move the dog food into a container that is air-tight and resealable to keep the product fresh, and during the process many encounter problems of spilling.With SMILE! All-In-One-Diet, dog owners can comfortably carry the packaging and efficiently prepare their dog’s meals without having to worry about quality of product.
THE ‘INNER BEAUTY’
Spreading happiness to the world by paying attention to details. Providing little surprises within the container to further enlighten user experience. Utilizing both photography and illustration to develop a more extensive brand identity system.
MADE FOR ALL
The graphic and illustration style is designed to appeal as a friendly brand that welcomes all kinds of dogs and owners. With the increase of new dog owners, product information and direction is emphasized to help guide beginners in a less intimidating way.
AN UNFORGETTABLE EXPERIENCE
Expanding SMILE! identity beyond the packaging design, enhancing user experience by introducing a refill system and designing the retail space.