CONCEPT STATEMENT

The Charmant Hotel provides guests with an irreplaceable experience of nostalgia and premium quality stay that caters to their personal needs. As the pride of La Crosse, Charmant brings guests closer to the local heritage by indulging them in all the five senses. A boutique hotel that transcends beyond aesthetic and comfort.

KEY ATTRIBUTES: revival, heritage, sophisticated, wholesome & uplifting.

LOGO

A clean and whimsical logo, inspired by the inner tray of chocolate packaging to reflect the brand’s historical root.

COLOR PALETTE

Highlighting the sweet taste of chocolate and combining it with a twist of refreshing secondary color palette, while keeping in mind the contrast value for clear visibility.

TYPOGRAPHY STYLE

Taking an elegant modern serif as display typeface to portray the premium experience, and pairing it with clean classic san serif for easy readability purpose.

PATTERNS

Creating various patterns based on the geometric logo marks and grid.

Applying the inner tray of chocolate packagings as grids that is flexible and organize.

BEFORE

AFTER