AKTIV BY SPEEDO

Brand Identity, Packaging Design & Campaign

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INSTRUCTOR: Monica Schlaug

BORN TO PROTECT

Aktiv by Speedo is designed to help protect swimmers against the dangers of excessive chlorine exposure and also support people to move towards a zero-waste, eco-ethical lifestyle. Inspired by self-care trends that features vegan, concentrated solid product formulas, the personal care line consists of four essential products: after swim shampoo, body wash soap bar, solid toothpaste bites and repairing jelly. It is geared towards younger adults to help expand Speedo’s target market.

Creating modular forms that are easy for swimmers to carry with them when they use public pool shower facilities. Aktiv packaging graphics highlights the function and benefits of each product through a colorful iconography system. 

SLEEK, SMOOTH AND SECURE

Aktiv packaging uses two main mechanisms to ensure that it is securely locked: twist open caps and sliding magnetic lids.

With sliding magentic lids, the packaging form can maintain its unique, dynamic triangular form while preventing water-leakage.

SUSTAINABLE WORLD OF TOMORROW

The packaging is free of plastic and utilizes aluminum as the main material, because it is highly recyclable, durable and reusable. Aktiv offers refills in biodegradable glassine pouches, which are 100% paper with no adhesive or coatings.

REFRESHING STYLE

Developing a photography style that reflects the brand’s love for water while incorporating Aktiv’s geometric, clean and modern look.

BEYOND THE PACKAGING

Applying Aktiv’s identity beyond the packaging design, translating the brand voice in both digital and print media. Marketing not only the product but emphasizing Aktiv as a refreshing brand that is reliable and supportive.