WEBSITE
Starting off by visiting Charmant’s website, where people get to know more about the hotel and make reservations.Creating a balance identity of merging the past and the present so that it transcends to the future with its flexible system. Using the brand elements to create a unique digital experience for guests that sets them apart from their competitors.
LOOK BOOK
Upon arrival guests can look through Charmant’s lookbook that introduces the guest to Charmant’s history and about the local community in La Crosse. Keeping in mind the wide range of guests who comes to stay for the purpose of celebration and getaways trips by recommending places to visit. As part of Charmant’s value to contribute to community growth, the lookbook promotes local breweries.POSTCARDS
Charmant offers postcards for guests to bring home or send out.Playing with the flexibility of the brand idenity system and exploring various ways graphic elements, typography and photography can be applied to express Charmant’s heritage.