WEBSITE
Starting off by visiting Charmant’s website, where people get to know more about the hotel and make reservations.Creating a balance identity of merging the past and the present so that it transcends to the future with its flexible system. Using the brand elements to create a unique digital experience for guests that sets them apart from their competitors.
LOOK BOOK
Upon arrival guests can look through Charmant’s lookbook that introduces the guest to Charmant’s history and about the local community in La Crosse. Keeping in mind the wide range of guests who comes to stay for the purpose of celebration and getaways trips by recommending places to visit. As part of Charmant’s value to contribute to community growth, the lookbook promotes local breweries.
POSTCARDS
Charmant offers postcards for guests to bring home or send out.Playing with the flexibility of the brand idenity system and exploring various ways graphic elements, typography and photography can be applied to express Charmant’s heritage.
WAX SEAL
Charmant is often used as a venue for celebrations and weddings. The wax seal adds the brand’s inviting, premium, and romantic appeal.
SPATIAL APPLICATION
Enhancing the nostalgic vibe of the hotel with a modern twist, while delivering the brand message through the application of other graphic elements such as pattern and type. Adding only subtle graphics to harmonize with the complex and unique building architecture and interior.
ROOM PLATE
Charmant is a 4 story building, and each floor is indicated with different icons: diamond, club, heart and spade.
CHOCOLATE BOX
The Sweets Bar located in Charmant hotel offers handmade chocolates 24 hours a day. Indulgence Chocolatiers can be enjoyed on-site or taken home—as a reminder of the hotel that used to be a candy factory!
BEER
The hotel provides customized beer caps that can only be collected when purchasing beers at Charmant.
TOILETERIES
Using the secondary graphic element to create a customize cap for the toileteries, making it easier for guests to differentiate between the products and elevates Charmant’s uniqueness.
