COUNTER TOP

Focuses on promoting dog treats, because treats contributes to the highest sales among Pedigree customers. Directed for last-minute purchase at the counter.

END CAP

Introducing the new sub-brand by displaying all of the product line. Emphasizes on the health benefit of each products.

RETAIL SHELF

Combining both illustration and photography as a way to promote in a more flexible system.

SELF-STANDING TABLE

Using the brand element of the bone as the design of the table, inviting the shoppers to walk around the table.

VENDING MACHINE

Pet travelling has become more common in recent years. With SMILE! vending machine, dog owners can travel without worries. Compact packaging forms making it travel friendly.

REFILL STATION

Reducing single-use plastic, by providing refill systems. Also provides the option to return the empty packaging so the company can recycle and reuse it. Accomodated with a fun and simple interface to help users adapt to the new refill system.

MOBILE REFILL

Another alternative of the refll system. Delivering the refills to the user. Accessible through the SMILE! phone application.

SMILE! PHONE APP

Provides a convenient way for dog owners to purchase or refill the dog food. Integrated together with the embeded smart packaging where it connects to the SMILE! mobile app to alert users when the content is running low.