
COUNTER TOP
Focuses on promoting dog treats, because treats contributes to the highest sales among Pedigree customers. Directed for last-minute purchase at the counter.




END CAP
Introducing the new sub-brand by displaying all of the product line. Emphasizes on the health benefit of each products.


RETAIL SHELF
Combining both illustration and photography as a way to promote in a more flexible system.


SELF-STANDING TABLE
Using the brand element of the bone as the design of the table, inviting the shoppers to walk around the table.




VENDING MACHINE
Pet travelling has become more common in recent years. With SMILE! vending machine, dog owners can travel without worries. Compact packaging forms making it travel friendly.




REFILL STATION
Reducing single-use plastic, by providing refill systems. Also provides the option to return the empty packaging so the company can recycle and reuse it. Accomodated with a fun and simple interface to help users adapt to the new refill system.







MOBILE REFILL
Another alternative of the refll system. Delivering the refills to the user. Accessible through the SMILE! phone application.


SMILE! PHONE APP
Provides a convenient way for dog owners to purchase or refill the dog food. Integrated together with the embeded smart packaging where it connects to the SMILE! mobile app to alert users when the content is running low.

