CONCEPT STATEMENT
A personal care product line by Speedo for active swimmers to protect them from intensive chlorine exposure. Providing an alternative gentle formula for swimmers with sensitive skin. A transparent brand that strives to provide a sustainable solution for people to adapt to zero-waste lifestyle while considering users convenience and experience. Here to bring delight with safety for people of the waters!KEY ATTRIBUTES: daring, adaptive, precise, honest, organize & supportive.
LOGO
Creating a modular and flexible logo that reflects the brand’s adaptive attribute. Incorporates Speedo’s boomerang mark and color to mirror back Speedo’s brand.
COLOR PALETTE
Colors inspired by Speedo’s swimwears. Aktiv uses color coding to differentiate between products.
TYPOGRAPHY STYLE
Clean san-serif with boldness to reflect Aktiv as a reliable and organize brand. Making it easier for users to navigate through the information while visualizing the brand’s unique refreshing attribute.
ICONOGRAPHY
Symbols used to describe the function and benefit of the product in a universal and direct way. Assigned icons are derived from the unique features of the product and is further defined with product color coding.“THIS CONTAINER IS” ICONS
Indicates possible afterlife of the packaging and the type of material used.
“THIS PRODUCT IS” ICONS
Highlights the function and bene fits of the product.
MATERIAL
Designing the packaging free of plastic. Applying materials that are more durable and environmental friendly, while keeping in mind that it needs to also be water resistant.
ALUMINUM
+ Endlessly recyclable
+ Requires 95% less energy to recycle
+ Durable
Supplier: TinWare Direct
CORK+ Natural thermal and acoustic insulator
+ Lightweight & biodegradable
+ Absorb excess water
Supplier: Owens-Illinois
GLASSINE+ 100% Paper
+ FSC certified
+ Naturally biodegradable
Supplier: EcoEnclose
PRINTING
POWDER COATED ALUMINUM
+ Wide range of color
+ Afterlife can be stripped & reuse as a recoating
SCREEN PRINTING
+ High quality graphics
+ Solven-based inks can be reclaimed and recycled to avoid water contamination
FLEXOGRAPHY
+ Versatile range of material application
+ Cycle time is very rapid and is cost efficient